Lizzi tran

Ux & brand designer

I identify and solve problems for businesses fast and with results. I’m a talented designer and problem solver because of my government background-honed business acumen, gifted eye for design aesthetics, and relentless resourceful nature.

I’m impact-driven and self-taught. I share my story and learning resources online across Youtube and Discord. I’ve established my own design community, garnering 8000+ members.

explore my
case studies

glean my journey

From Government to UX: Navigating Highs and Lows

COVID “death check”

Amid the COVID-19 pandemic I asked myself, “If I were to die today, would I be happy?” My answer was no. I realized that my government work lacked creative agency and a broader scope of impact. This led me to delve into the tech world where I discovered UX design.

start of my youtube channel

I discovered a gap on YouTube: no real-time journeys of self-taught designers. Seeing an opportunity to fill that void, I launched my own channel to share my story and help others on their design journey.

I quit my job and taught myself ux design

I couldn't afford a bootcamp, so I forged my own path. I created a curriculum from free resources and cultivated a network of mentors. To gain hands-on experience and a portfolio project, I volunteered to redesign a senator’s website.

my community expansion to discord

As my youtube channel grew to 7K+ subscribers, I saw it as an opportunity to build an interactive design learning community on Discord. It currently hosts 2K+ early-career designers.

building cool PARTNERSHIPs

ADPList.org reached out to me to run their TikTok content strategy and video creation. In just 3 months, my videos gained 300K+ views, increasing the channel's following from 700 to over 4K+ members.

leading ux design on authentication at santander

In just 9 months, with support from my online community and mentors, I secured a role at Santander Bank. As a junior, I led UX design for the Authentication team, leveraging expertise I gained in government.

LEVELING UP WITH freelance projects

While at Santander Bank, I was curious about UX practices in different tech domains. I explored this avenue through freelance work, broadening my breadth of work to crypto virtual wallet, e-commerce, and healthcare.

charting the road ahead

In my next endeavors, I aim to grow and leverage my UX/UI design experience to continue building products/services that enhance people’s everyday lives. Reach out to collaborate!